I have only recently begun purchasing plans for my phones because I have damaged them in the past and there are so many more ways to to do so - drops, water, coffee, the toilet. (Adding damage protection was not a big give as you still need to pay $69 fee per incident.) I assume this product reliability was affecting AppleCare sales - or maybe they just wanted more $ for the bottom line - and now Apple is creating artificial pressure for people to buy it. If you ask me this is proof positive that AppleCare+ is unnecessary for most and not purchasing is a gamble worth considering. When Apple added damage protection to AppleCare it changed the name to AppleCare+ and reduced the purchase-by date to 60 days. This poster probably bought their 2017 MacBook before the AppleCare+ announcement in June 2017 and was able to buy regular AppleCare within the 1 year period which was the original policy.
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